Master Planning & Urban Design
James Cubitt and Partners Master Planning Team addresses the complex issues affecting towns, cities and neighborhoods, JCP focused on design excellence, supported by a breadth of multi disciplinary skills and technical expertise. Master Planning must be both visionary and practical to achieved full development and solution potential. To meet clients’ objectives, JCP designers and master planners combine analysis of the policy, planning and physical issues with a practical understanding of financial cost and phasing implications.
JCP work in this sector ranges from major metropolitan master plans in mega cities, all the way through planning brown and green field sites alike of all sizes, to urban design framework for market towns and declining district centers. It has set the framework for delivery of various types of development often mixed and always very carefully integrated with their context.
JCP also deliver master Planning for station and interchange buildings, together with adjacent associated mixed-use developments. The master plan must make the most of existing assets, for instance historical building and townscape, as well as introducing new dynamics. It is the channel for attracting funding and inward investment. High quality and sustainable development, long term economic viability and the protection of the environment are central. Urban development by its nature requires comprehensive, integrated, multidisciplinary approach which JCP is particularly well suited to provide. JCP designer skills are tailored to meet the challenge of responsive planning in a changing world.